For over 16 years, I’ve been challenging the notion that success in business is about predicting the future. Instead, my work focuses on a more powerful approach: mastering the present.
Want to know the dirty little secret about trend forecasting? While everyone’s obsessing over what’s “next,” the real innovators are capitalizing on what’s already here—hiding
When I tell this story on stage, I often start by asking the audience to imagine explaining social media marketing to someone in 1950. You
Sarah Chen, CMO of a Fortune 500 tech company, stared at her phone in disbelief. Google’s latest AI update had just transformed search behavior overnight.
In the rapidly evolving landscape of B2B marketing, too many brands waste time lamenting about market saturation, algorithmic changes, or shifting buyer behaviors. At Zen
98%: the average percentage of your website traffic that leaves without taking any meaningful action. For most businesses who’ve invested in driving traffic—whether through paid
Content creation is no longer the super power it once was at the dawn of the internet. When everyone and their robot can create content,
Inevitably when I keynote at certain industry events or for certain markets, someone will sheepishly come up to me and say “Shama, our brand is
*This is part of an industry-specific series I am writing. While this is about Professional Services, the lessons can apply almost universally to any complex
I spend a lot of time thinking about…well, time. Few know this, but in graduate school, I studied temporal perceptions and communication. A fancy way
Author’s Note: This is part of an industry-specific series. While this is about Financial Services and FinTech brands, these lessons can apply almost universally to
This is part of an industry specific series I am writing. While this is about healthcare companies, the lessons can apply almost universally to any
I was recently talking to the CEO of a middle-market B2B company who reached out because he was frustrated with the level of marketing return.
Whether you’re a seasoned C-suite executive or an emerging leader, The Hyder Ground is your compass for navigating the intersection of AI, customer experience, and business growth.
