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Ask Shama: 3 PR tips to get media attention

Dear Shama,

We are a new company and are excited about bringing an innovative approach to what can be considered an old-fashioned industry. To this end, we have hired a publicist to help us get noticed in the press. However, things have been moving slowly. We’ve also been presented with smaller publications, which I am not sure we should be wasting our time with. We’ve had press, but every …