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Ask Shama: How do we audit online marketing for our health care practice?

Dear Shama,

We are a group of four physicians with a strong practice. But none of us has marketing experience or a strong background in that area. We want to outsource this task, but before we do, I wanted to see what types of online marketing tactics you recommend. What should we keep in mind and focus on to grow our practice? We’d like to take an audit of sorts, and then go from there.