Connect with Shama

Ask Shama: Blogging or podcasting or video?

Dear Shama,

We are committed to creating good content as a way to market our professional services. I finally even convinced our CEO to set aside part of our budget for it! I am now wondering which is the best avenue for us to create and share our expertise? Should we blog? podcast? Or do videos? Is there one preferable platform we should start with? I am not sure we can do all three. Thank you …