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Ask Shama: Branding and Social Media—What’s the Right Combination?

Dear Shama,

I am now in the second decade of my business, and I feel like I need to refresh my brand. Instead of having a company name like Molly’s IT Group, I should change it to Hire Me For IT Services and use this same tag for my Twitter, Facebook, and website. It tells people what I do and sets the tempo. Can you provide guidance on how effective this new branding will be in social media and …