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Ask Shama: Should we buy fans and followers?

Dear Shama,

We are late to the social-media party. My company is just getting on board with the trends, and we now have a Facebook page and a Twitter account. What we don’t have is a lot of fans or followers. So sometimes it feels like we are alone in the social-media space. Lately, I have been seeing offers which claim to sell fans and followers. Back in the early days of email marketing, we …