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Ask Shama: Should We Buy a .XXX Domain Name?

Dear Shama,

We run a career college and were recently told we should secure our domain name with a .xxx ending. This would be to prevent anyone from using our brand in an X-rated manner. I’ve heard many schools, including the University of Kansas, has bought one to protect themselves. Is this a real threat? Should we consider buying a .xxx domain name to protect our good name?

—George R.