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Ask Shama: Can We Keep Competitors From Stealing Our Online Info?

Dear Shama,

We have boxes full of whitepapers and reports—all good fodder for content marketing, I am told. I’d like to digitize all of this and make it available for our website visitors and prospects. I think these could be great prospecting tools. However, my boss is concerned that our competitors will also access this information, and he doesn’t want that. How can I convince …