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Ask Shama: How Can I Make My Video Go Viral?

Dear Shama,

We know from others how powerful online video can be for visibility and growth. Clearly, YouTube continues to reign large with the talking babies and dancing bears, but can it really help with marketing? I’ve been tasked with integrating online video into our marketing efforts, but have no idea where to start and how can I be sure it will go viral. Is YouTube the best way to go, or …