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Ask Shama: How Can We Market a Marketing Major?

Dear Shama,

I am a senior at the University of Michigan-Dearborn and hope that you can help point me in the right direction. I know I have tweeted you about my school being the first to offer a Digital Marketing degree. Any ideas on how I can spread the word? I have also suggested your book as possible reading material for the upcoming courses.

—Nadeen N.