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Ask Shama: How Can I Reach My Facebook Fans?

Dear Shama,

I created a Facebook page for my company, and I am about to start promoting it to my friends and clients. I got a message from Facebook saying that, as of the end of September, I would no longer be able to send messages to fans. Instead, the message suggested I post content to my wall or buy Facebook ads.

My first question is: How do my wall posts appear on other people statuses? In …