Connect with Shama

Ask Shama: How can our sales team use social media?

Dear Shama,

Our marketing department does a good job of integrating social media into our activities. New leads consistently find us through their efforts. However, our sales team continues to lag behind. Our sales people are still not using social media as they should. They are still “knocking on doors” and calling people. The leads are organic, but the sales process doesn’t seem to …