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Ask Shama: We’re a Cool Company In a Boring Industry! Help!

Dear Shama,

I’m the marketing coordinator at an insurance company, and we are nontraditional—doing lots of cool videos and other fun contents for the company. Our office is brightly colored, diverse, we have a Foosball table and in-house-created cartoon characters on the wall, and our office has received workplace-recognition awards. But we are still having a hard time gathering a strong …