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Ask Shama: How to correctly switch domain names

Dear Shama,

We have a family business, and recently changed our company name. To keep our branding efforts consistent, we are moving our website to a new domain name which reflects our new company name. My question for you is what can we do in order to have our excellent SEO help us with search rankings with our new site once it goes live? Is it possible to link domain names together so that when …