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Ask Shama: Google vs. Facebook for Advertising?

Dear Shama,

I own a quirky clothing boutique in New Hampshire. We have been around for a while, and most of our customers come from word of mouth. This year, we feel like it is time to take it to the next level. We want to advertise online, but aren’t sure where to start. Which is better, Google Adwords or Facebook Ads? Thanks so much!

—Gracie, business owner in New Hampshire