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Ask Shama: Help! Our Facebook Page Isn’t Getting Many Likes

Dear Shama,

I am responsible for our corporate Facebook presence. We are an international company with many branches, but I am struggling to build up our likes. We only have a few hundred. I have tried Facebook advertising before, but that didn’t work as well as I’d hoped either. The higher-ups are expecting more. How can I grow our fan base on Facebook?

—Joanna from Virginia