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Ask Shama: Help introverts build online brands

Dear Shama,

I am an introverted individual who is slowly recognizing the need for personal branding online. Our company is very competitive, and rewards those who stand out. I am on the executive track, and my goal for 2013 is to be seen as a thought leader. The problem is that I am shy. I don’t like sharing too much about my personal life, and I hate to think I am adding to the mundane on …