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Ask Shama: Help us compete with the big dogs

Dear Shama,

I run an online retail store, and things have been difficult these last two years. One of our biggest issues is that we are competing against the big dogs. They can—and do—outspend us online. I thought the Internet was supposed to level the playing field, but they seem to have the upper hand. I’ll be honest; we haven’t even done much proactive online marketing because I am not …