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Ask Shama: Too Late To Blog?

Dear Shama,

Our company is a little late to the Web 2.0 party, but the higher-ups finally gave us the green light to start blogging. My question is: Isn’t it a little late to just be starting to blog? Our industry already has a lot of them. Do we actually have a chance of building a blog which will be read?

—Nadeen N.