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Ask Shama: How Do I Market My Book Using Social Media?

Dear Shama,

I know that you are an author and a marketer, so I am hoping that you will be the right person to ask. I am a first-time nonfiction author, and I’m rather nervous. I will confess that while I love to write, I am not very good at marketing. OK, I have no clue where to even begin. I have a major publisher, but I’ve been told by colleagues that these days publishers don’t do much to …