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Ask Shama: How to Market a Nonprofit on Social Media

Dear Shama,

My organization is a nonprofit, and we are in the midst of fundraising season. We desperately need help with marketing and raising money. We have a presence on Facebook, LinkedIn, and Twitter, but very few followers. How much time should be spent on these sites? I also read your book and learned that to do well online you have to attract (get people to notice you), convert (get them …