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Ask Shama: Are Mirror Sites a Good Idea?

Dear Shama,

We are setting up a used-auto sales lot and are looking to utilize the Internet to its fullest capacity. We have a website with a .com address, and now we’re getting the advice to have a .net address with the same company name (and to build and maintain it as a sister site to drive customers to it as well as the .com address). I have read mirror sites are potentially very negative; …