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Ask Shama: Do I Need Multiple Twitter Accounts?

Dear Shama,

I’m a serial entrepreneur. I have businesses and websites in a variety of areas that are nonrelated (i.e., gravestones, retirement planning and asset management, online retail coupons, etc). The thing that I’m confused about is Twitter. If I use my personal Twitter account for a few different business, won’t that be confusing to my followers? If one follower knows me as “the …