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Ask Shama: How often should we tweet?

Dear Shama,

We just got started using Twitter. But when it comes to Twitter, how much is too much? Do you have to tweet every day? As a company, I am not sure we have enough to really say something on a daily basis. Also, can we tweet what we share on Facebook? Do you need to have unique content for each platform? I am very unclear on best practices here.

—Blaine in Fairfax, Virginia