Ask Shama: How often should we tweet?
We just got started using Twitter. But when it comes to Twitter, how much is too much? Do you have to tweet every day? As a company, I am not sure we have enough to really say something on a daily basis. Also, can we tweet what we share on Facebook? Do you need to have unique content for each platform? I am very unclear on best practices here.
—Blaine in Fairfax, Virginia