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Ask Shama: Why am I paying more for marketing and getting less?

Dear Shama,

I feel like our online marketing efforts are taking longer, costing more, and delivering less than they used to just three years ago. Our internal team is capable, and the agency we work with seems trustworthy so why is our progress inching forward rather than taking giant leaps? Three years ago our traffic was high, sales were good, and it was taking a fraction of the time and cost …