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Ask Shama: Is It Possible to Overoptimize My Site

Dear Shama,

One of my colleagues attended a panel at SXSW 2012 and heard Matt Cutts of Google say that they will be rolling out a penalty for “overoptimized” websites. We do optimize our website. Should we be concerned? I thought optimizing was a good thing. And why would Google be doing this?

—Sinna Y.