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Ask Shama: To rebrand or not—that’s the question

Dear Shama,

When I first started my company, we were only catering to a niche industry. As we’ve grown, our services and the clients have grown along with us. However, our name still implies that we only serve the health care industry. We’ve had many prospective clients show surprise at this. So, here is my question: Should we rebrand?

—Joseph in Delaware