Connect with Shama

Ask Shama: How to revive a project the right way

Dear Shama,

I wanted to reach out to you and see what your best advice would be for a company that is trying to breathe new life into a magazine that has lost some of its following. This is one of many products that we produce and publish at our company, and the reason we lost our following was because we didn’t have the consistency and someone to be the driving force on making this magazine …