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Ask Shama: Is this SEO company legit?

Dear Shama,

We often get cold calls and emails from SEO companies offering to get our website ranked on the search engines. Some are from other countries, and some I can’t even tell their location. One gentleman I spoke to last week said they could guarantee us results. It would be nice to get some traffic to our website, but I am really not sure how to choose. Any tips?

—Joey