Insights
Strategy, AI, growth, and timing — from Shama's newsletter, Inc. column, and LinkedIn. Frameworks built for leaders who move.
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Why most organizations still make decisions around the campfire — oral-culture thinking at machine speed. The villain behind Strategic Urgency.
Every December, trend reports flood your inbox. By February, you've forgotten what you read. The problem isn't the predictions — it's that no one teaches you what to do with them.
What it actually means to work with AI — not as a tool you use occasionally, but as a system woven into how you think, create, and decide.
Most founders chase the next big thing while ignoring the 60-second headaches that quietly define their customers' lives.
Why the companies most capable of leading the next era are often the last ones to. The paradox of success as a strategic liability.
When AI commoditizes optimization, meaning becomes the moat. The argument for investing in experience in a world where everything else can be automated.
The obsession with unicorn outcomes is making leaders miss the horses that would actually build durable businesses.
The more information we have access to, the less we actually know. Why AI is making the curation problem worse — and what to do about it.
What three decades of bootstrapping teach about building brands that last — without handing your soul to investors.
Another day, another high-growth AI startup under fire. What the 11x scandal reveals about the credibility crisis building in the AI industry.
Generative AI and dark social are disrupting the marketing landscape everywhere. Here's what that means for direct-to-consumer retail.
The shift from influence to trust. Why brands that build with creators (not through them) are winning the next decade.
For many executives, ChatGPT felt like a shiny new tool. Shama saw something different: a permanent shift in three industries that would never look the same.
LinkedIn data shows women's representation in AI-adjacent roles declining for the third consecutive year. What's behind it — and why it matters for every organization.
NBER's study of AI adoption found a surprise: companies deploying AI fastest aren't winning. The ones who paused to aim first are. The Solow Paradox returns.
It's not the technology. It's the change management. What 15 years of helping enterprises adopt new technologies taught me about the real reason AI stalls.
Loyalty isn't built through points programs anymore. In an AI-saturated market, the brands winning loyalty are the ones making customers feel genuinely known.
The field guide for leaders competing on timing, not resources. 15 years of in-the-trenches AI lessons — wins, missteps, and repeatable patterns — compressed into a manual you can keep on your desk.
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