Strategy of Now: Connecting What’s Next to Opportunities Right Now
For over 16 years, I’ve been challenging the notion that success in business is about predicting the future. Instead, my work focuses on a more powerful approach: mastering the present.
In a world obsessed with “what’s next,” I help leaders focus on “what’s now.” My diverse body of work—spanning books, articles, broadcasts, and keynotes—is united by a single mission: to help you identify and seize the opportunities that exist in THIS moment.
Although I am often called a futurist, I’m a “now-ist.” My approach is about turning today’s insights into today’s advantages. Whether it’s leveraging AI, navigating generational shifts, or enhancing customer experience, my strategies are designed for immediate implementation and impact.
This collection represents more than just ideas—it’s a toolkit for decisive action. Here, you’ll find clear, actionable strategies that cut through the noise and focus on what truly matters right now.
From Fortune 500 executives to emerging entrepreneurs, my work equips leaders to make bold moves with confidence, transforming present-moment awareness into tangible business success.
Welcome to my body of work. Let’s not just predict the future —let’s shape it, starting now.
Books
Marketing in today’s digital age has become overwhelmingly complex, but it doesn’t have to be.
Success lies in stepping above of the clutter and understanding the new principles of digital marketing. To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach, separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today’s ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.
In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy.
Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller.
Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.
Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.
Social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing (4th edition), Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the Zen of using social media tools to find your own marketing nirvana.
With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing (4th edition) gives you:marketplace chaos. Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos. ROI-driven strategy.
It’s Not Magic. It’s Marketing.
