the zen of social media marketing 4th edition


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Five years ago, the first edition of The Zen of Social Media Marketing (4th edition) became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.

Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.

Social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing (4th edition), Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the Zen of using social media tools to find your own marketing nirvana.

With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing (4th edition) gives you:

  • A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
  • A proven process to attract followers and fans and convert them into customers and clients
  • The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, Imgur, LINE, and more
  • All new information on why, when, and how to use online advertising
  • Innovative tips for mobile design
  • Essential advice on content marketing and targeted tactics to enhance your SEO
  • Why self-expression is the true driver of social media use and how to leverage it for your business
  • Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

Praise for the book

“The Zen of Social Media Marketing (4th edition) demystifies the wacky, yet immensely powerful new world of online conversational marketing and serves as a great primer to understand where to allocate your time, money, and energy A great read for entrepreneurs, professionals, and small business.”

—Jonathan Fields
Author of Career Renegade

“Building on a strong background of expert marketing advice, Shama has again produced a body of work that is at once complete and practical. This is a book that you can read quickly when you’re frustrated by what seems like endless contradictions of social media, and then referenced again and again as you develop your own sense of place on the social web. It is, after all, quite correctly titled The Zen of Social Media Marketing (4th edition). I highly recommend this book.”

—Dave Evans
Social Media Strategist, and Author of Social Media Marketing: An Hour a Day

“Shama breaks down the ‘why’ and ‘how’ with easy-to-understand examples that can get you on the right track immediately … and ultimately grow your business.”

—Joe Pulizzi
Coauthor of Get Content. Get Customers, and Founder of Junta42

“Finally! A true authority on the subject of social media has broken through the utter noise of get-rich-quick-with-social-media hysteria. Shama takes the mystery and hype out of social media and gives readers a practical step-by-step action plan to start, grow, measure, expand, and optimize their online presence. It is a must-read for any marketing professional, C-level executive, or entrepreneur. Her conversational writing style, numerous case studies, and ‘how-to’ guides with screen shots make learning and implementing almost element required reading for all our clients.”

—Joe Abraham
Founder and Managing Director at En Co Group, and Author of B.O.S.I. Entrepreneurship ‘pus

“Ready for a true social marketing awakening? If so, be sure and take Shama Hyder’s The Zen of Social Media Marketing (4th edition) on your path to web enlightenment.”

—Dean Lindsay
Author of The Progress Challenge and Cracking the Networking CODE

“The Zen of Social Media Marketing (4th edition) is a comprehensive guide for maximizing the marketing opportunities from online networks. Shama Hyder helps you make the most of your efforts in marketing through a stronger knowledge of social media.”

—Penelope Trunk
Founder of the Social Network Brazen Careerist

“Shama is hands-down the industry leader in social media marketing and creating buzz. She has a rare combination of social media savvy and law-of-attraction mastery that businesses clamor to find. It’s easy to see why she’s called the ‘Shaman of social media.’ She will transform your marketing and increase your sales. Listen to everything this luminary says.”

—Shawne Duperon
Five-Time EMMY Award Winner, ShawneTV

“The Zen of Social Media Marketing (4th edition) is for anyone that has ever felt overwhelmed by all of the online options available now for networking, socializing, and just plain being online in general! Shama breaks it down so that even the most social media–phobes will be breathing sighs of relief at how simple she makes it all sound! Get this book today and be on your way to a stress-free online experience that you will groove and align with, thrive, and enjoy”

—Sally Shields
Author of The DID Rules

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