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Ask Shama: Sizing up YouTube vs. Vimeo

Dear Shama, What are the pros/cons of using Vimeo vs. YouTube for my company’s page? —John Farmer

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Ask Shama: How do I market my online clothing boutique?

I’m in the process of opening an online boutique and need to increase my social media presence in order to promote my store. What advice would you give? I want it to come off authentic and not too pushy just to get people to buy. Any advice is greatly appreciated. Thanks —Rasheda.

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Ask Shama: How to persevere as an entrepreneur

Dear Shama, I have just started a new company, and I am a great fan of yours. I just want to get some guidelines on what it takes to make a name in the marketplace. I am really struggling hard here, and trying to keep faith that everything will be fine one day. Can you describe some of your early experiences? —Deena

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Ask Shama: how to market a study

Dear Shama, Our company just completed a very robust study of our industry, and I am responsible for marketing this study. I know you’ve often recommended that collateral such as this be leveraged fully, but how exactly should we go about that? Please share how we can use this study to further our visibility? – Jenna

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Ask Shama: How to market a dental practice

Dear Shama, I have marketing experience in the architecture/design world but have recently switched over to dental. Is there anything in particular that you have seen be successful for the dental industry? Our market is really saturated with dentists and I am trying to figure out the best strategy for our team. —Teal

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Ask Shama: How to revive a project the right way

Dear Shama, I wanted to reach out to you and see what your best advice would be for a company that is trying to breathe new life into a magazine that has lost some of its following. This is one of many products that we produce and publish at our company, and the reason we lost our following was because we didn’t have the consistency and someone to be the driving force on making this magazine …

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The Changing Definition of Convenience

50 years ago — when breakfast cereal hit the shelves, it was a huge hit. No more cooking breakfast! You could pour it from a box, add milk, and voila! It was the ultimate in convenience. Today, sales for cereal are declining at a steady 2%. As more people eat on the go, cereal is no longer convenient. Protein bars and other edibles on the go are the new definition of convenience. Have you seen a Starbucks drive-thru window in…

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What The World’s Oldest Tribal Cultures Can Teach Us About Marketing

When was the last time you woke up to the sound of baboons? For most of us, this morning wake-up call is one we would never hear in our tech-driven homes and communities, but in Windhoek, Namibia, the sound is not all that uncommon. I am here speaking at the World Indigenous Business Forum, where global leaders, tribesmen, and even kings and queens are present to learn about modern-day marketing. As I spoke to them about how technology is changing…

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Ask Shama: Tech startup needs marketing help

Dear Shama, We are a small team based out of San Francisco and we are working on our first start-up. We are building a software-as-a-service product, and recently started discussing marketing. The team is divided on when we should start thinking about marketing, so we are asking you to be our guide! When should we start thinking about marketing? —Diego

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5 Ways to Be More Innovative in the Digital Age

Across the globe, from Kansas to Kuala Lumpur, there’s an increasing awareness that our future depends on our ability to spur further innovation. While innovation has always been a de facto part of the business world, there’s been a recent shift in the conversation and an emerging sense of immediacy about the importance of innovation for our future. Innovation is what will solve some of the most complex challenges we’ve ever faced as a society and as a global community….

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