Connect with Shama

get in touchTake 5 with Shama!
Name:   
Email:

Ask Shama: Social media consulting for nonprofits

Dear Shama, What advice would you give to someone starting as a social media marketing consultant for nonprofits? I really admire what you do and I am a big fan. Have a great day! —Everton

Read More >

Ask Shama: Is there a limit to how much your company should TweetChat?

Dear Shama, Do you believe it is possible for a company or organization to participate in too many TweetChats and that those should be limited? Is it possible to lose followers on Twitter by participating in too many of those TweetChats? —Katherine V.

Read More >

Ask Shama: How can I market my freelance business?

Dear Shama, I was wondering if you had any advice for freelancers looking to market their services. How do I generate business doing video editing? —Thomas

Read More >

Ask Shama: Sizing up YouTube vs. Vimeo

Dear Shama, What are the pros/cons of using Vimeo vs. YouTube for my company’s page? —John Farmer

Read More >

Ask Shama: How do I market my online clothing boutique?

I’m in the process of opening an online boutique and need to increase my social media presence in order to promote my store. What advice would you give? I want it to come off authentic and not too pushy just to get people to buy. Any advice is greatly appreciated. Thanks —Rasheda.

Read More >

Ask Shama: How to persevere as an entrepreneur

Dear Shama, I have just started a new company, and I am a great fan of yours. I just want to get some guidelines on what it takes to make a name in the marketplace. I am really struggling hard here, and trying to keep faith that everything will be fine one day. Can you describe some of your early experiences? —Deena

Read More >

Ask Shama: how to market a study

Dear Shama, Our company just completed a very robust study of our industry, and I am responsible for marketing this study. I know you’ve often recommended that collateral such as this be leveraged fully, but how exactly should we go about that? Please share how we can use this study to further our visibility? – Jenna

Read More >

Ask Shama: How to market a dental practice

Dear Shama, I have marketing experience in the architecture/design world but have recently switched over to dental. Is there anything in particular that you have seen be successful for the dental industry? Our market is really saturated with dentists and I am trying to figure out the best strategy for our team. —Teal

Read More >

Ask Shama: How to revive a project the right way

Dear Shama, I wanted to reach out to you and see what your best advice would be for a company that is trying to breathe new life into a magazine that has lost some of its following. This is one of many products that we produce and publish at our company, and the reason we lost our following was because we didn’t have the consistency and someone to be the driving force on making this magazine …

Read More >

The Changing Definition of Convenience

50 years ago — when breakfast cereal hit the shelves, it was a huge hit. No more cooking breakfast! You could pour it from a box, add milk, and voila! It was the ultimate in convenience. Today, sales for cereal are declining at a steady 2%. As more people eat on the go, cereal is no longer convenient. Protein bars and other edibles on the go are the new definition of convenience. Have you seen a Starbucks drive-thru window in…

Read More >