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Ask Shama: How can I market a new magazine?

Dear Shama, I just purchased a domain name and I’m creating a magazine. I am not only looking to engage readers but I’m also looking to use my website to obtain funding through crowdfunding. What is the best way to use social media to engage readers and find fans? Also what social sites should I use? —Jeff

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Ask Shama: What’s the right way to launch a career?

Dear Shama, I am a senior studying marketing & management, and I am very interested in becoming an independent consultant at some point in my future. Being on campus I noticed some businesses (restaurants, bars, etc.) that are having problems, however, they do not have the business background in order to properly solve them.

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Ask Shama: What’s the right way to launch a career?

Dear Shama, I am a senior studying marketing & management, and I am very interested in becoming an independent consultant at some point in my future. Being on campus I noticed some businesses (restaurants, bars, etc.) that are having problems, however, they do not have the business background in order to properly solve them. I had the idea to contact these businesses and offer free …

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ShamaTv: Rapper and Mogul 50 Cent on Entrepreneurship, Courage and Making It Big

At CES 2013, I was lucky to sit down with Curtis “50 Cent” Jackson to discuss his new line of headphones, entrepreneurship and following dreams. 50 opened up to me about his career and the music industry. He also gave me a few hints at what’s next for the music mogul… hint… directing!

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Ask Shama: Is social media making us narcissistic?

Dear Shama, I feel like everywhere I look, people seem to be talking about themselves—what they are wearing, eating, reading. I can’t believe “selfies” is actually a word these days. I know some of my daughter’s friends who post hundreds of pictures of themselves every month. Isn’t this over sharing turning us into narcissists? Is this the future of technology?

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Ask Shama: Is social media making us narcissistic?

Dear Shama, I feel like everywhere I look, people seem to be talking about themselves—what they are wearing, eating, reading. I can’t believe “selfies” is actually a word these days. I know some of my daughter’s friends who post hundreds of pictures of themselves every month. Isn’t this over sharing turning us into narcissists? Is this the future of technology? —Margery

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Ask Shama: How can our sales team use social media?

Dear Shama, Our marketing department does a good job of integrating social media into our activities. New leads consistently find us through their efforts. However, our sales team continues to lag behind. Our sales people are still not using social media as they should. They are still “knocking on doors” and calling people. The leads are organic, but the sales process doesn’t seem to …

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Ask Shama: Which metrics truly matter?

Dear Shama, As digital marketing evolves, are there any metrics you feel have become outdated? I am putting together a report for our c-suite, and want to make sure what we have measured in the past still makes sense. For example, I have heard that with the way Google is changing, rankings don’t matter as much as they used to. Thanks for your insight! —Phyllis

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Ask Shama: Are press releases pointless now?

Dear Shama, I heard Google’s announcement that links back from press releases no longer count towards SEO efforts. Do we need to do anything on our end on press releases we’ve already sent out? And, does this mean the era of the press release is dead? —Maria

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Ask Shama: Help! How do I handle unsolicited requests?

Dear Shama, I am a big proponent of all things web. I feel the ability to connect with people today is unsurpassed. However, these days I find myself cringing every time I open my email or login to LinkedIn. The amount of unsolicited messages I get from everything about endorsing people to giving them feedback is driving me nuts! I am sure you deal with this too. How do you handle it? And, what …

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