Connect with Shama

get in touchTake 5 with Shama!
Name:   
Email:

ShamaTv: Rapper and Mogul 50 Cent on Entrepreneurship, Courage and Making It Big

At CES 2013, I was lucky to sit down with Curtis “50 Cent” Jackson to discuss his new line of headphones, entrepreneurship and following dreams. 50 opened up to me about his career and the music industry. He also gave me a few hints at what’s next for the music mogul… hint… directing!

Read More >

Ask Shama: Is social media making us narcissistic?

Dear Shama, I feel like everywhere I look, people seem to be talking about themselves—what they are wearing, eating, reading. I can’t believe “selfies” is actually a word these days. I know some of my daughter’s friends who post hundreds of pictures of themselves every month. Isn’t this over sharing turning us into narcissists? Is this the future of technology?

Read More >

Ask Shama: Is social media making us narcissistic?

Dear Shama, I feel like everywhere I look, people seem to be talking about themselves—what they are wearing, eating, reading. I can’t believe “selfies” is actually a word these days. I know some of my daughter’s friends who post hundreds of pictures of themselves every month. Isn’t this over sharing turning us into narcissists? Is this the future of technology? —Margery

Read More >

Ask Shama: How can our sales team use social media?

Dear Shama, Our marketing department does a good job of integrating social media into our activities. New leads consistently find us through their efforts. However, our sales team continues to lag behind. Our sales people are still not using social media as they should. They are still “knocking on doors” and calling people. The leads are organic, but the sales process doesn’t seem to …

Read More >

Ask Shama: Which metrics truly matter?

Dear Shama, As digital marketing evolves, are there any metrics you feel have become outdated? I am putting together a report for our c-suite, and want to make sure what we have measured in the past still makes sense. For example, I have heard that with the way Google is changing, rankings don’t matter as much as they used to. Thanks for your insight! —Phyllis

Read More >

Ask Shama: Are press releases pointless now?

Dear Shama, I heard Google’s announcement that links back from press releases no longer count towards SEO efforts. Do we need to do anything on our end on press releases we’ve already sent out? And, does this mean the era of the press release is dead? —Maria

Read More >

Ask Shama: Help! How do I handle unsolicited requests?

Dear Shama, I am a big proponent of all things web. I feel the ability to connect with people today is unsurpassed. However, these days I find myself cringing every time I open my email or login to LinkedIn. The amount of unsolicited messages I get from everything about endorsing people to giving them feedback is driving me nuts! I am sure you deal with this too. How do you handle it? And, what …

Read More >

Ask Shama: Why aren’t sales following my marketing efforts?

Dear Shama, We feel we have a solid marketing plan in place and traffic continues to grow, but our sales aren’t growing as they should. We have invested well in our marketing strategies and the numbers are all on the rise, yet our sales haven’t increased in the last six months. I am perplexed. —Sammy

Read More >

Ask Shama: How should we use Vine and Instagram video?

Dear Shama, I love the idea of incorporating more video into our marketing efforts. I’ve heard of Vine and now Instagram which both offer the ability to take and share videos, but I am unsure of how we’d use them to market our company. What are some best practices? —Julie

Read More >

Ask Shama: Is traditional link-building dead?

Dear Shama, I recently received an email from Google warning me that certain links back to our site seem unnatural. We definitely don’t buy links. I am continuing to notice a trend where directory style type link-building seems to be on the decline. Is traditional link-building going away? And, what’s going to replace that? —Derek

Read More >