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ShamaTV: The Art of Rebranding with Author Dorie Clark

I took a break from the busy South By Southwest in Austin to chat with personal branding expert Dorie Clark about establishing a solid online reputation. Her new book, “Reinventing You,” offers tips for defining brands and imagining the future of that brand. Dorie herself has proven to be an expert at reinvention. She’s worn many hats, including journalist, lobbyist, and nonprofit leader. Take her tips to heart in your own reinvention!