Elevate Your Marketing with Momentum – In Bookstores Now
After the success of Zen, I was approached by many publishers and agents to write the second book, but I waited until I felt I had something novel to say and to meet a new “market demand” if you will. Just as I wrote The Zen of Social Media Marketing as a primer for people, I wrote Momentum to help them have a more strategic grasp of how marketing was evolving and to not feel so overwhelmed with marketing in the digital age. I am just not a fan of writing something which would take up shelf space but have nothing new to add to the conversation. I wanted to wait until I, indeed, did have something of substance to say.
Marketing in today’s digital age has become overwhelmingly complex, making it challenging to not only keep up but truly thrive. My newest book Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, shows you how to apply the five essential principles you need to you grow your organization and brand in the digital age.
The five principles covered in Momentum:
- Agility Through Analytics
- Customer Focus
- Content Curation
- Cross Pollination
I wouldn’t be here without engaged readers like yourself. Drop me a line on social media, I can’t wait to hear what you think!