Snapchat has proven itself to be wildly popular with both business and personal accounts. Taking over a Snapchat account is a great way to collaborate with another business while sharing a variety of knowledge and perspectives.
Hey, guys. This is Shama. I hope you’re all having a great Friday. I just got back from speaking at the Digital Sales Association meeting yesterday. I did their keynote. We talked about social media marketing. It was such a great audience of marketing and communication professionals, so if any of you guys are here watching, thank you so much for having me yesterday. I had a lovely time meeting all of you, and I’m so glad that you had great questions on social media. In fact, I am really walking my talk today because I am talking over Women in Tech’s Snapchat, so if you’re watching this live, you can go check out Women in Tech on Snapchat, and see all my snaps. Today, actually, as meta as this is, I wanted to talk to you about a great marketing strategy if you’re using Snapchat, and that is to do Snapchat takeovers. For example, I am taking over for Women in Tech, which showcases different women in technology every week, and highlights their lessons, lives, and it’s a great way to build your audience and attract a new follower base.
The neat thing about Snapchat takeovers is that it really combines two great marketing strategies. One is cross-collaboration, where you’re working with others to help grow their brand, and they in turn are helping grow yours. The second is of course influencer marketing. At marketing’s end, we work with so many clients, and I’ll tell you iin 2016, one of our best strategies really has been influencer marketing. Finding the right influencers that the client’s brand is going to be a natural fit for it, meaning that influencer already has the audience, right, that the client is trying to attract. It really is a match made in heaven. If you have a Snapchat account, it’s a great idea to see which influencers your audience would like to learn from, and then go ahead and invite them to take over for a day, and see how your audience responds. It’s really easy to do, and it’s usually a win-win, because it helps grow the influencer’s audience and it helps grow your audience.
I’m excited about Snapchat takeovers. I think we’re going to see this with Instagram stories, too, very soon. I do not Snapchat personally, guys, but I’m happy to take over an account once in a while, so if you’re there, say hi. If you have other questions or things you want to see me address on Facebook live, or through my Forbes or Ink pieces, or through the Marketing Zen blog, we have so much great content there, so if you haven’t already checked it out, go to marketingzen.com/blog, and you can see all our great content. All right. Talk to you soon.