One of the most significant trends affecting the marketing industry is the flow of dollars from paid media to earned and owned media.
Just when you think you’ve got your customer figured out, off they go in a totally new direction.
Right now, Stanford University is addressing a pressing and fascinating question: What happens to society when everyone starts living to 100? How will we stay physically fit, financially stable and mentally sharp, especially in that back half?
The retail landscape has changed dramatically with more stores closing than ever before. So, how is one company bucking the trend?
B2B customers need seamless user experiences and top-notch branding just like B2C customers.
Do your B2B customers know how you’re using their data? If you’re not telling them clearly and explicitly, you stand to lose them—and sooner than you probably think.