As the saying goes, for online businesses the riches are in the niches. Why? Well, currently, there are an estimated 12-24 million ecommerce stores globally—and that translates to an incredibly competitive field for online retailers.
Brick and mortar stores face an extraordinary challenge. Ecommerce and digitally savvy brands have to pivot their message and strategy, but brick and mortar stores have to offer virtual solutions almost overnight.
For today’s eCommerce sites, you need a plan to compete with Amazon.