Giving gifts that are meaningful to the individual receiving them is one of the most effective way to enhance the workplace during the holidays.
Whether you’re launching a new product at CES, seeking round two funding, or growing awareness of your brand’s offerings, a solid media and digital PR strategy are key.
Despite the obstacles that still exist, women have more access to business and entrepreneurial resources today than they ever have before in history.
Now that it’s November, you should be doing one of two things to prepare for CES: either ramping up your planning efforts into turbo mode and preparing to scramble, or actively mobilizing to partner with an experienced marketing and PR agency to help you make up for lost time.
A great launch at CES can give your new product a huge boost in everything from media coverage to sales to further investment. But here’s the flip side: There are so many product launches at CES that it can be extremely difficult to stand out. Your product is competing with thousands of others for attention.
Perhaps the simplest theme of this entire work is- build a better you and you’ll build a better business. I think that’s the most authentic way possible to develop a true brand purpose.
A critical element of successfully and authentically branding a city is to involve community members—the people living and working and playing in the spaces you’re attempting to brand.
There’s only one main differentiating factor for brands today: relationships. With all the digital noise out there.
In today’s always-on digital world, brands are under serious pressure when it comes to engaging and retaining connected consumers.