B2B customers need seamless user experiences and top-notch branding just like B2C customers.
Do your B2B customers know how you’re using their data? If you’re not telling them clearly and explicitly, you stand to lose them—and sooner than you probably think.
Despite the countless high-profile brand crises we’ve all lived through (Volkswagen, Wells Fargo, Gucci, the list continues) many brands—even huge, established organizations that should know better—don’t plan effectively for a crisis until they’re smack in the middle of one.
Giving gifts that are meaningful to the individual receiving them is one of the most effective way to enhance the workplace during the holidays.
Whether you’re launching a new product at CES, seeking round two funding, or growing awareness of your brand’s offerings, a solid media and digital PR strategy are key.
Despite the obstacles that still exist, women have more access to business and entrepreneurial resources today than they ever have before in history.