Perhaps the simplest theme of this entire work is- build a better you and you’ll build a better business. I think that’s the most authentic way possible to develop a true brand purpose.
A critical element of successfully and authentically branding a city is to involve community members—the people living and working and playing in the spaces you’re attempting to brand.
There’s only one main differentiating factor for brands today: relationships. With all the digital noise out there.
In today’s always-on digital world, brands are under serious pressure when it comes to engaging and retaining connected consumers.
Not to get too meta, but my team and I at Zen Media just helped Forbes launch its highly awaited streaming platform, Forbes8.
Until rather recently, reputation management wasn’t even on the radar of most brands. Sure, brands have always cared about their reputation.
The most recent Milan Fashion Week brought with it a large helping of controversy along with a series of valuable brand lessons from none other than the ever-provocative Gucci.
Careem created a perfect storm of insight, influence, attention and impact that brands everywhere can apply to effectively reach, engage, and retain today’s modern, empowered consumer.
That was the sound of me on the hunt for a new handbag, and even as I spoke into my iPhone, I couldn’t help but reflect on how connected consumers are searching for content these days.
Transparency is key, but marketers will also have to lead with empathy and conscience to reassure consumers and build long-lasting bonds.