Insights

Ideas Worth
Acting On

Strategy, AI, growth, and timing — from Shama's newsletter, Inc. column, and LinkedIn. Frameworks built for leaders who move.

Platform:
Topic:
I Am Not Teaching My Kids to Code
YouTubeMarch 13, 2026

I Am Not Teaching My Kids to Code

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Same Title. Same Salary. Totally Different Future.
YouTubeMarch 12, 2026

Same Title. Same Salary. Totally Different Future.

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Where Are the Women? The AI Gap No One Talks About
YouTubeMarch 6, 2026

Where Are the Women? The AI Gap No One Talks About

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The $250 Billion AI Mistake. 90% of CEOs say AI did nothing.
YouTubeMarch 4, 2026

The $250 Billion AI Mistake. 90% of CEOs say AI did nothing.

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NewsletterMarch 3, 2026

The Campfire is Running Your Business

Why the Acceleration Decade doesn’t need faster leaders. It needs more literate ones.

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NewsletterFebruary 12, 2026

Something Big is Happening (Leader's Edition)

Matt Shumer’s piece “Something Big is Happening” is going viral for good reason.

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Inc. MagazineFebruary 7, 2026

Innovation: Your Customers' Headache Is Your Competitive Edge

Most founders chase the next big thing while ignoring the 60-second headaches that quietly define their customers' lives.

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Anthropic vs OpenAI: the strategy nobody's talking about
YouTubeFebruary 6, 2026

Anthropic vs OpenAI: the strategy nobody's talking about

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NewsletterJanuary 21, 2026

The Year of the Great Fracture: What I'm Seeing for 2026

Every December, trend reports flood your inbox.

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Parenting is basically improv with better props now. 🎭 hacks
YouTubeDecember 24, 2025

Parenting is basically improv with better props now. 🎭 hacks

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The Myth of Vibecoding
YouTubeDecember 19, 2025

The Myth of Vibecoding

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I used to lose sleep over people who were sleeping just fine. 🌙
YouTubeDecember 17, 2025

I used to lose sleep over people who were sleeping just fine. 🌙

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Why 60% of Dollar Tree Shoppers Earn $100k+ 🤯
YouTubeDecember 5, 2025

Why 60% of Dollar Tree Shoppers Earn $100k+ 🤯

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NewsletterNovember 25, 2025

The Incumbent's Dilemma

Why Market Leaders See the Future and Still Miss It

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Inc. MagazineNovember 20, 2025

The Anti-Venture Capital Playbook: How to Build a Brand Without Losing Your Soul

What three decades of bootstrapping teach about building brands that last — without handing your soul to investors.

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Timing is THE strategy...and Apple just proved it.
YouTubeNovember 11, 2025

Timing is THE strategy...and Apple just proved it.

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NewsletterNovember 6, 2025

Why the X Matters More Than Ever

When AI Commoditizes Optimization, Meaning Becomes the Moat

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Amazon just laid off 14,000 people
YouTubeOctober 31, 2025

Amazon just laid off 14,000 people

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ChatGPT Atlas Has Killed Google Search
YouTubeOctober 28, 2025

ChatGPT Atlas Has Killed Google Search

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40% Want to Quit Their Job. DON'T Be Next!
YouTubeOctober 20, 2025

40% Want to Quit Their Job. DON'T Be Next!

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NewsletterOctober 13, 2025

Intelligence Amplified

What happens when a billion people gain superpowers?

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NewsletterOctober 9, 2025

The 3 Gaps Killing Your AI Product Launch

97% of people don’t understand what your AI product does.

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AI Won't Cost Your Job, It'll Cost Your RELEVANCE
YouTubeOctober 2, 2025

AI Won't Cost Your Job, It'll Cost Your RELEVANCE

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NVIDIA's $100 Billion OpenAI Deal: The Signal No One Is Talking About
YouTubeOctober 1, 2025

NVIDIA's $100 Billion OpenAI Deal: The Signal No One Is Talking About

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NewsletterSeptember 29, 2025

How to Succeed in a Zero Click World

We recently ran an experiment that changed everything.

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NewsletterSeptember 9, 2025

Strategic Urgency: The New Pace of Business

How the speed of opportunity windows is outpacing corporate decision-making, and what to do about it

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NewsletterAugust 25, 2025

An Open Letter to Michael Fiddelke, Incoming CEO of Target

Hi Michael,

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NewsletterAugust 18, 2025

The Invisible Advantage: Why Memory, Not Messaging, Wins Markets

On brand recall, cultural theater, and the simple truth hiding in plain sight

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NewsletterAugust 8, 2025

The GPT-5 Wake-Up Call: Why Your Next Decision Matters More Than Your Last Ten

When AI Can Build Anything, Judgment Becomes Everything

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NewsletterAugust 4, 2025

The Context Engineering Revolution

The Quiet Revolution Most Leaders Are Missing

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NewsletterJuly 29, 2025

The Micro-Creator Economy: How Gen Z's Financial Crisis Accidentally Built Tomorrow's Business Model

When you can't afford to live, every friendship becomes a potential revenue stream

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NewsletterJuly 24, 2025

Speaking on a Pontoon Boat: What I Learned at Finger Lakes Summit

Sometimes the best stages float. Sometimes, the most transformative ideas do too.

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NewsletterJuly 20, 2025

The Librarian's Paradox

What Ancient Curators Teach Us About Leading in the Age of AI

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NewsletterJuly 8, 2025

Strategic Urgency or Sudden Extinction: Chegg's Collapse as Your AI Wake‑Up Call

Five Strategic Shifts to Survive the AI Economy

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NewsletterJuly 2, 2025

The Revenue Revolution Nobody Saw Coming

Marc Benioff just exposed the $12 trillion blind spot that's making smart executives look like amateurs

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NewsletterJuly 1, 2025

AI, Marketing, and the Incredible Shrinking Team

Why Marketing Teams Are Shrinking 70% While Output Triples

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NewsletterJune 24, 2025

Unicorns and Horses

Mark Zuckerberg is spending his evenings on the phone with AI researchers.

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Inc. MagazineApril 11, 2025

AI's 'Theranos Moment'? What the 11x Scandal Reveals About Credibility

Another day, another high-growth AI startup under fire. What the 11x scandal reveals about the credibility crisis building in the AI industry.

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Inc. MagazineMay 9, 2024

The Future of Retail: 4 New Rules for DTC Brand Success

Generative AI and dark social are disrupting the marketing landscape everywhere. Here's what that means for direct-to-consumer retail.

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Inc. MagazineOctober 3, 2023

Influencer Marketing Is Out. Creator Marketing Is In.

The shift from influence to trust. Why brands that build with creators (not through them) are winning the next decade.

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Inc. MagazineJune 1, 2023

3 Industries That Will Be Forever Changed by ChatGPT

For many executives, ChatGPT felt like a shiny new tool. Shama saw something different: a permanent shift in three industries that would never look the same.

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