Insights
Strategy, AI, growth, and timing — from Shama's newsletter, Inc. column, and LinkedIn. Frameworks built for leaders who move.
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Most founders chase the next big thing while ignoring the 60-second headaches that quietly define their customers' lives.
Why the Acceleration Decade doesn’t need faster leaders. It needs more literate ones.
Matt Shumer’s piece “Something Big is Happening” is going viral for good reason.
Every December, trend reports flood your inbox.
Why Market Leaders See the Future and Still Miss It
What three decades of bootstrapping teach about building brands that last — without handing your soul to investors.
When AI Commoditizes Optimization, Meaning Becomes the Moat
What happens when a billion people gain superpowers?
97% of people don’t understand what your AI product does.
We recently ran an experiment that changed everything.
How the speed of opportunity windows is outpacing corporate decision-making, and what to do about it
Hi Michael,
On brand recall, cultural theater, and the simple truth hiding in plain sight
When AI Can Build Anything, Judgment Becomes Everything
The Quiet Revolution Most Leaders Are Missing
When you can't afford to live, every friendship becomes a potential revenue stream
Sometimes the best stages float. Sometimes, the most transformative ideas do too.
What Ancient Curators Teach Us About Leading in the Age of AI
Five Strategic Shifts to Survive the AI Economy
Marc Benioff just exposed the $12 trillion blind spot that's making smart executives look like amateurs
Why Marketing Teams Are Shrinking 70% While Output Triples
Mark Zuckerberg is spending his evenings on the phone with AI researchers.
Another day, another high-growth AI startup under fire. What the 11x scandal reveals about the credibility crisis building in the AI industry.
Generative AI and dark social are disrupting the marketing landscape everywhere. Here's what that means for direct-to-consumer retail.
The shift from influence to trust. Why brands that build with creators (not through them) are winning the next decade.
For many executives, ChatGPT felt like a shiny new tool. Shama saw something different: a permanent shift in three industries that would never look the same.
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