4 years ago · 6 min read
For a lot of brands, live industry events, such as trade shows, conferences, and networking gatherings, are the lifeblood of their businesses. This is where they pick up leads, close deals, and form partnerships.
Just when you think you’ve got your customer figured out, off they go in a totally new direction.
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Right now, Stanford University is addressing a pressing and fascinating question: What happens to society when everyone starts living to 100? How will we stay physically fit, financially stable and mentally sharp, especially in that back half?
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The retail landscape has changed dramatically with more stores closing than ever before. So, how is one company bucking the trend?
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Gen Zers want control over their buying journey in a way we haven’t seen before. Here’s how that’s affecting B2B brands, and how your B2B brand can adapt.
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B2B customers need seamless user experiences and top-notch branding just like B2C customers.
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