#BeingSeen: Reframing Eyewear Marketing for the Digital Age
Here’s a secret about those eyeglasses that you’re about 50 percent likely to be wearing as you read this: They’re the second-most licensed product in the U.S.
September 3, 2019
For over 16 years, I’ve been challenging the notion that success in business is about predicting the future. Instead, my work focuses on a more powerful approach: mastering the present.
Here’s a secret about those eyeglasses that you’re about 50 percent likely to be wearing as you read this: They’re the second-most licensed product in the U.S.
Today’s employees expect as much transparency, choice, and authenticity from their employers as they do from the brands they support. As business owners, we spend inordinate amounts of time trying to attract and retain our customers and outpace and outperform our competition.
What it there was a way to neutralize the negative effects of digital distraction and increase happiness, health, and creativity in the process? In this piece, Brian Solis gives us a practical, playful, and incredibly powerful approach for doing just that.
In over a decade of leading digital PR for clients with Zen Media, I’ve made a staggering discovery that’s quite revealing.
Direct selling enterprises — which have always boasted a relationship-first business model.
It used to be that brands could think and operate on a transaction-by-transaction basis.
Whether you’re a B2B or B2C company, the advice of listening to your customers is nothing new.
In the last six months, almost every organization I’ve keynoted for, from the Fortune 500 to middle market companies.
It was the summer of 2003. I was 18 years old. I’d graduated top of my class from a magnet program in media arts and technology.
Whether you’re a seasoned C-suite executive or an emerging leader, The Hyder Ground is your compass for navigating the intersection of AI, customer experience, and business growth.