Insights: Connecting What’s Next to Opportunities Right Now

There’s only one main differentiating factor for brands today: relationships. With all the digital noise out there.

In today’s always-on digital world, brands are under serious pressure when it comes to engaging and retaining connected consumers.

Not to get too meta, but my team and I at Zen Media just helped Forbes launch its highly awaited streaming platform, Forbes8.

Until rather recently, reputation management wasn’t even on the radar of most brands. Sure, brands have always cared about their reputation.

That was the sound of me on the hunt for a new handbag, and even as I spoke into my iPhone, I couldn’t help but reflect on how connected consumers are searching for content these days.

Transparency is key, but marketers will also have to lead with empathy and conscience to reassure consumers and build long-lasting bonds.

Most companies value their employees, so why does it seem like employee engagement often takes a backseat?

Brands today have to compete more fiercely than ever for consumers’ attention.

Here’s a secret about those eyeglasses that you’re about 50 percent likely to be wearing as you read this: They’re the second-most licensed product in the U.S.

Today’s employees expect as much transparency, choice, and authenticity from their employers as they do from the brands they support. As business owners, we spend inordinate amounts of time trying to attract and retain our customers and outpace and outperform our competition.

What it there was a way to neutralize the negative effects of digital distraction and increase happiness, health, and creativity in the process? In this piece, Brian Solis gives us a practical, playful, and incredibly powerful approach for doing just that.

In over a decade of leading digital PR for clients with Zen Media, I’ve made a staggering discovery that’s quite revealing.