For over 16 years, I’ve been challenging the notion that success in business is about predicting the future. Instead, my work focuses on a more powerful approach: mastering the present.
Despite the countless high-profile brand crises we’ve all lived through (Volkswagen, Wells Fargo, Gucci, the list continues) many brands—even huge, established organizations that should know better—don’t plan effectively for a crisis until they’re smack in the middle of one.
Whether you’re launching a new product at CES, seeking round two funding, or growing awareness of your brand’s offerings, a solid media and digital PR strategy are key.
It’s been ten years since I started Zen Media, and I often find myself wishing I knew then what I know now!
Now that it’s November, you should be doing one of two things to prepare for CES: either ramping up your planning efforts into turbo mode and preparing to scramble, or actively mobilizing to partner with an experienced marketing and PR agency to help you make up for lost time.
A great launch at CES can give your new product a huge boost in everything from media coverage to sales to further investment. But here’s the flip side: There are so many product launches at CES that it can be extremely difficult to stand out. Your product is competing with thousands of others for attention.
There’s only one main differentiating factor for brands today: relationships. With all the digital noise out there.
In today’s always-on digital world, brands are under serious pressure when it comes to engaging and retaining connected consumers.
Not to get too meta, but my team and I at Zen Media just helped Forbes launch its highly awaited streaming platform, Forbes8.
Until rather recently, reputation management wasn’t even on the radar of most brands. Sure, brands have always cared about their reputation.
That was the sound of me on the hunt for a new handbag, and even as I spoke into my iPhone, I couldn’t help but reflect on how connected consumers are searching for content these days.
Transparency is key, but marketers will also have to lead with empathy and conscience to reassure consumers and build long-lasting bonds.
Most companies value their employees, so why does it seem like employee engagement often takes a backseat?
Whether you’re a seasoned C-suite executive or an emerging leader, The Hyder Ground is your compass for navigating the intersection of AI, customer experience, and business growth.
