4 Research-Proven Strategies to Help Your Brand Navigate the Customer Buying Journey

2 hours ago · 5 min read

In today’s always-on digital world, brands are under serious pressure when it comes to engaging and retaining connected consumers.

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How To Launch A New Product Or Service: What The Latest Research Teaches Us About Successful Launches

Not to get too meta, but my team and I at Zen Media just helped Forbes launch its highly awaited streaming platform, Forbes8.

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Until rather recently, reputation management wasn’t even on the radar of most brands. Sure, brands have always cared about their reputation.

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4 Winning Strategies from a Brand that Bet on Women’s Empowerment

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