4 years ago · 6 min read
For a lot of brands, live industry events, such as trade shows, conferences, and networking gatherings, are the lifeblood of their businesses. This is where they pick up leads, close deals, and form partnerships.
A great launch at CES can give your new product a huge boost in everything from media coverage to sales to further investment. But here’s the flip side: There are so many product launches at CES that it can be extremely difficult to stand out. Your product is competing with thousands of others for attention.
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Perhaps the simplest theme of this entire work is- build a better you and you’ll build a better business. I think that’s the most authentic way possible to develop a true brand purpose.
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A critical element of successfully and authentically branding a city is to involve community members—the people living and working and playing in the spaces you’re attempting to brand.
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There’s only one main differentiating factor for brands today: relationships. With all the digital noise out there.
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In today’s always-on digital world, brands are under serious pressure when it comes to engaging and retaining connected consumers.
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