What Three Very Different Brands Teach Us About Reputation Management
Until rather recently, reputation management wasn’t even on the radar of most brands. Sure, brands have always cared about their reputation.
Finish ReadingUntil rather recently, reputation management wasn’t even on the radar of most brands. Sure, brands have always cared about their reputation.
Finish ReadingThe most recent Milan Fashion Week brought with it a large helping of controversy along with a series of valuable brand lessons from none other than the ever-provocative Gucci.
Finish ReadingCareem created a perfect storm of insight, influence, attention and impact that brands everywhere can apply to effectively reach, engage, and retain today’s modern, empowered consumer.
Finish ReadingThat was the sound of me on the hunt for a new handbag, and even as I spoke into my iPhone, I couldn’t help but reflect on how connected consumers are searching for content these days.
Finish ReadingTransparency is key, but marketers will also have to lead with empathy and conscience to reassure consumers and build long-lasting bonds.
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