Insights

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Strategy, AI, growth, and timing — from Shama's newsletter, Inc. column, and LinkedIn. Frameworks built for leaders who move.

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NewsletterAug 2026

Write Too Well and Someone Will Ask You to Prove You're Human

We spent entire careers telling people to get better at communicating. The ones who listened are now the suspects.

NewsletterAug 2026

How Far Behind Are We, Actually?

What the Hyder Index reveals for August 2026, and why the number moved in a direction it never has before.

NewsletterJul 2026

The Creator Economy Is Splitting in Two. Here's What You Need To Know.

Cannes was a signal. And if you build, buy, or measure influence, this should change how you think about all of it.

All Content

40 pieces

NewsletterAug 2026

Write Too Well and Someone Will Ask You to Prove You're Human

We spent entire careers telling people to get better at communicating. The ones who listened are now the suspects.

NewsletterAug 2026

How Far Behind Are We, Actually?

What the Hyder Index reveals for August 2026, and why the number moved in a direction it never has before.

NewsletterJul 2026

The Creator Economy Is Splitting in Two. Here's What You Need To Know.

Cannes was a signal. And if you build, buy, or measure influence, this should change how you think about all of it.

NewsletterMay 2026

Your Best Performers Are About to Leave (and it's not for the reason you think.)

I text with a lot of CEOs and founders.

NewsletterApr 2026

Hot Read: Why Saks Filed Chapter 11 and Macy's Stock Jumped 45%

This is Hot Read, a monthly analyst column where I take a real company decision and break down what's actually going on.

NewsletterApr 2026

Why the AI Moat Conversation Is Missing Its Most Important Layer

We are currently witnessing the Great Leveling.

NewsletterMar 2026

Your Brain Wasn't Built for This

The real reason leaders can't keep up. And what happened when 8 of them stopped trying to.

YouTubeMar 2026

I Am Not Teaching My Kids to Code

People keep asking, “How do I prepare my kids for AI?” They expect me to say prompt engineering or robotics. But the tools are going to change a hundred times. What won’t change is identity. Here are the 5 exact things I tell my kids to prepare them for an AI world. These aren’t tech skills.

YouTubeMar 2026

Same Title. Same Salary. Totally Different Future.

The capitalists are being replaced first, not the workers. PwC analyzed nearly a billion job ads and found AI-exposed industries are seeing 3x higher revenue growth per employee. Microsoft found the adoption gap between wealthy and developing nations widened in a single year.

YouTubeMar 2026

Where Are the Women? The AI Gap No One Talks About

Happy International Women's Day. Here is the data nobody is talking about. Women's share of senior leadership hires peaked in 2022 at nearly 35%. It has dropped every year since, down to 33% in 2025.

YouTubeMar 2026

The $250 Billion AI Mistake. 90% of CEOs say AI did nothing.

The $250 Billion AI Mistake. 90% of CEOs say AI did nothing.

NewsletterMar 2026

The Campfire is Running Your Business

Why the Acceleration Decade doesn’t need faster leaders. It needs more literate ones.

NewsletterFeb 2026

Something Big is Happening (Leader's Edition)

Matt Shumer’s piece “Something Big is Happening” is going viral for good reason.

Inc. MagazineFeb 2026

Innovation: Your Customers' Headache Is Your Competitive Edge

Most founders chase the next big thing while ignoring the 60-second headaches that quietly define their customers' lives.

YouTubeFeb 2026

Anthropic vs OpenAI: the strategy nobody's talking about

Anthropic vs OpenAI: the strategy nobody's talking about

NewsletterJan 2026

The Year of the Great Fracture: What I'm Seeing for 2026

Every December, trend reports flood your inbox.

YouTubeDec 2025

Parenting is basically improv with better props now. 🎭 hacks

Parenting is basically improv with better props now. 🎭 hacks

YouTubeDec 2025

The Myth of Vibecoding

The Myth of Vibecoding

YouTubeDec 2025

I used to lose sleep over people who were sleeping just fine. 🌙

I used to lose sleep over people who were sleeping just fine. 🌙

YouTubeDec 2025

Why 60% of Dollar Tree Shoppers Earn $100k+ 🤯

Why 60% of Dollar Tree Shoppers Earn $100k+ 🤯

NewsletterNov 2025

The Incumbent's Dilemma

Why Market Leaders See the Future and Still Miss It

Inc. MagazineNov 2025

The Anti-Venture Capital Playbook: How to Build a Brand Without Losing Your Soul

What three decades of bootstrapping teach about building brands that last — without handing your soul to investors.

YouTubeNov 2025

Timing is THE strategy...and Apple just proved it.

Apple’s not chasing features. They’re building infrastructure while everyone else debates the idea. This isn’t about phone. it’s about timing, conviction, and control. That’s what Strategic Urgency looks like.

NewsletterNov 2025

Why the X Matters More Than Ever

When AI Commoditizes Optimization, Meaning Becomes the Moat

YouTubeOct 2025

Amazon just laid off 14,000 people

Amazon just laid off 14,000 people, and it could hit 30,000. Their CEO said it out loud: “AI will reduce our workforce.” This isn’t just about Amazon. It’s a Talent Movement signal, one of the six signals I teach leaders to watch.

YouTubeOct 2025

ChatGPT Atlas Has Killed Google Search

🤖 Marketing in the Age of AI: Succeeding in a Zero-Click World We are entering a "Zero-Click World" where AI is reshaping how customers find businesses.

YouTubeOct 2025

40% Want to Quit Their Job. DON'T Be Next!

40% of people want to quit their job to start a business. But what if you're NOT cut out for it? 🤔 Before you dive in, learn the harsh truth about entrepreneurship that LinkedIn doesn't tell you.

NewsletterOct 2025

Intelligence Amplified

What happens when a billion people gain superpowers?

NewsletterOct 2025

The 3 Gaps Killing Your AI Product Launch

97% of people don’t understand what your AI product does.

YouTubeOct 2025

AI Won't Cost Your Job, It'll Cost Your RELEVANCE

AI Won't Cost Your Job, It'll Cost Your RELEVANCE

YouTubeOct 2025

NVIDIA's $100 Billion OpenAI Deal: The Signal No One Is Talking About

NVIDIA's $100 Billion OpenAI Deal: The Signal No One Is Talking About

NewsletterSep 2025

How to Succeed in a Zero Click World

We recently ran an experiment that changed everything.

NewsletterSep 2025

Strategic Urgency: The New Pace of Business

How the speed of opportunity windows is outpacing corporate decision-making, and what to do about it

NewsletterAug 2025

An Open Letter to Michael Fiddelke, Incoming CEO of Target

NewsletterAug 2025

The Invisible Advantage: Why Memory, Not Messaging, Wins Markets

On brand recall, cultural theater, and the simple truth hiding in plain sight

NewsletterAug 2025

The Context Engineering Revolution

The Quiet Revolution Most Leaders Are Missing

Inc. MagazineApr 2025

AI's 'Theranos Moment'? What the 11x Scandal Reveals About Credibility

Another day, another high-growth AI startup under fire. What the 11x scandal reveals about the credibility crisis building in the AI industry.

Inc. MagazineMay 2024

The Future of Retail: 4 New Rules for DTC Brand Success

Generative AI and dark social are disrupting the marketing landscape everywhere. Here's what that means for direct-to-consumer retail.

Inc. MagazineOct 2023

Influencer Marketing Is Out. Creator Marketing Is In.

The shift from influence to trust. Why brands that build with creators (not through them) are winning the next decade.

Inc. MagazineJun 2023

3 Industries That Will Be Forever Changed by ChatGPT

For many executives, ChatGPT felt like a shiny new tool. Shama saw something different: a permanent shift in three industries that would never look the same.

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FAQ

Insights FAQ

What topics does Shama write about?

Shama writes about Applied AI, strategic urgency, business growth, customer experience, leadership, and the operating decisions leaders face right now.

Where can I read Shama’s latest articles?

Shama shares articles, videos, and strategic essays in Insights and publishes The Hyder Ground on Substack.

Can an insight connect to a keynote topic?

Yes. Many insights connect to related keynotes, workshops, or frameworks for readers who want to bring the ideas to an audience.