What the 1850s Can Teach You About Being an Entrepreneur Today

4 days ago · 5 min read

Perhaps the simplest theme of this entire work is- build a better you and you’ll build a better business. I think that’s the most authentic way possible to develop a true brand purpose.

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Place Marketing: How One Midwestern City Is Transforming Its Brand

A critical element of successfully and authentically branding a city is to involve community members—the people living and working and playing in the spaces you’re attempting to brand.

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There’s only one main differentiating factor for brands today: relationships. With all the digital noise out there.

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In today’s always-on digital world, brands are under serious pressure when it comes to engaging and retaining connected consumers.

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How To Launch A New Product Or Service: What The Latest Research Teaches Us About Successful Launches

Not to get too meta, but my team and I at Zen Media just helped Forbes launch its highly awaited streaming platform, Forbes8.

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