The food and beverage industry is being reshaped by AI across every link in the value chain — from AI-optimized supply chains and demand forecasting to personalized nutrition and direct-to-consumer brand building. The organizations that figure out AI fastest will dominate shelf space and share of stomach for the next decade.
Why F&B Organizations Book Shama
- Built one of the leading B2B marketing and PR agencies in North America, working with consumer goods and food brands across 26 countries.
- Her Applied AI Playbook includes supply chain applications: AI-powered demand forecasting that freed $1.2M in working capital for a distributor client, and inventory optimization that reduced spoilage 34% for a retailer.
- The 3-P Model maps directly to food and beverage: AI-augmented sales and field teams (People), supply chain and production automation (Process), and personalized consumer marketing and DTC experiences (Personalization).
- Her content on consumer behavior and AI-driven personalization is especially relevant for CPG brands navigating the shift from mass marketing to 1:1 consumer relationships.
Recommended Keynotes
Applied AI: What You Can Do Monday Morning
Food and beverage-specific AI implementation covering demand forecasting, supply chain optimization, retail execution, and consumer marketing personalization. Includes case studies from distributors, manufacturers, and direct-to-consumer brands.
Winning Customer Loyalty in Consumer Goods
How F&B brands can use AI to build relationships with consumers who buy them through retailers — and why the brands that solve this problem first will be the ones that survive the platform consolidation of the next five years.
Frequently Asked Questions
Does Shama understand both CPG and foodservice?
Yes. Shama’s frameworks apply across the F&B value chain — from CPG brand strategy and retail execution to foodservice chain operations and distributor efficiency. Pre-event consultation ensures the examples and case studies are directly relevant to your specific audience.
Can Shama address sustainability and supply chain resilience alongside AI?
Shama’s Strategic Urgency framework is specifically designed for leaders navigating multiple simultaneous disruptions. She helps F&B leaders evaluate which sustainability-related signals and supply chain disruptions demand immediate strategic response versus which can be monitored.
Shama Hyder is a keynote speaker on Applied AI, Strategic Urgency, and business growth. Trusted by Microsoft, Chase, Toyota, NASA, Marriott, and 500+ organizations across 26 countries. Download the free AI Playbook | Testimonials | Fees | Book Shama
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