Media and entertainment organizations face AI disruption on both sides: AI is transforming how content is created, distributed, and monetized — while simultaneously threatening the business models that have sustained the industry for decades. Leaders need frameworks for navigating both the opportunity and the threat simultaneously.
Why Media & Entertainment Organizations Book Shama
- Delivered keynotes and marketing strategy for Disney and leading media brands during her 17 years building Zen Media into a global B2B agency.
- Built one of the largest personal media platforms in the world: 664K+ LinkedIn followers, 2M+ total cross-platform reach, 160K Substack newsletter subscribers with a 73% open rate. She’s a media company herself.
- Among the first 2,000 users on Twitter — she spotted social media as a distribution platform 15 years before every media company scrambled to catch up. Her track record of identifying platform shifts early is directly relevant to AI’s impact on media.
- Her Applied AI Playbook includes media-specific applications: AI-powered content optimization, personalized content recommendations, advertising targeting, and audience development.
Recommended Keynotes
Applied AI: What You Can Do Monday Morning
AI implementation for media and entertainment: content production efficiency, audience intelligence, advertising optimization, and distribution strategy. Includes the 90-Day Roadmap with media-specific case studies on how AI is already transforming newsrooms, studios, and streaming platforms.
The New Rules of Influence
How AI changes audience relationships, content strategy, and monetization. Who wins when AI makes content production frictionless — and why the answer isn’t who you think.
Frequently Asked Questions
Does Shama speak to both traditional media companies and digital-native media brands?
Yes. Shama’s content on AI and media transformation is applicable across the spectrum — from legacy broadcast and print organizations navigating digital transition to digital-native brands trying to build defensible moats in an AI world.
Can Shama address AI-generated content and its impact on journalism and creative industries?
Yes. Shama takes a nuanced, practitioner view on AI-generated content: where it creates genuine leverage, where it commoditizes and destroys value, and how organizations should think about the line between AI assistance and AI replacement in creative work.
Shama Hyder is a keynote speaker on Applied AI, Strategic Urgency, and business growth. 500+ keynotes, 26 countries. Free AI Playbook | Testimonials | Fees | Book Shama
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