Most people wait for change to become obvious. Shama Hyder has built her career doing the opposite.
She was among the first 2,000 users on Twitter and launched an agency after 18 firms told her social media was a fad. Starting with $1,500, she built Zen Media into a multimillion-dollar B2B consultancy serving Fortune 500 brands before exiting.
Today, Shama is CEO of Hyder Ground, a 2026 TIME100 Creators honoree in the Leaders category, a bestselling author, and a Professor at the Link School of Business. She has delivered more than 500 keynotes across 26 countries.
Her work gives leaders a practical discipline for seeing market shifts early, deciding what matters, and acting while the window is still open.
Please welcome Shama Hyder!